content for websites, social media and marketing

Six considerations guide me when creating content.  A one-stop-shop offers exceptional value when it combines photography and video with website design and ongoing content management.  

Tailored marketing communications will make your business, products and services and people stand out.  High-quality product images are essential for eCommerce catalogues.  Video shows clients and consumers using products and services. Video captures movement and sound. It is dynamic and ideal to target and explain features and benefits in an easily consumable format.  Product video demonstrations, video training and video testimonials are powerful communication tools that can be used in blogs and eLearning websites.

People buy from people. Do not hold back on personalising your websites and messaging on social media.  Be visible. Leverage events such as conferences, launches and news by making video and posts that can be quickly produced and shared.  Create and share after event posts and blogs to showcase studies and to share the good news.  Encourage online dialogue and make use of your buildings, suppliers, employees and customers to tell your story better than your competitors.